Minor Digital Business

Coordinator

Zakaria Babutsidze, SKEMA Business school

SEMESTER

Autumn 2020

FORMAT/LOCATION

Hybrid (classroom In Sophia Antipolis/online)

Prerequisites

No

Lecturer


With SKEMA Business School

Summary

This course provides foundation for understanding the fundamental concepts in digital business and in managerial decision-making in general. ​

The course highlights the distinction of practices in digital business from those in non-digital business activities and exposes important implications based on these distinctions. Course also covers main ways created value is extracted in digital business.​

Capacity
  • 14 students
Bibliography
All reading materials will be provided at http://bit.do/DBE20
Presentation slides will also be placed in the same location after every class.

The course relies on two books:
• Information Rules by Shapiro and Varian; Harvard Business School Press 1998. (Hereafter - SV)
• Prediction Machines by Agrawal, Gans & Goldfarb; Harvard Business School Press 2018. (Hereafter - AGG)
Relevant chapters of these textbooks will be shared in the same location.
Schedule

The course will be organized in a mixed format.
Each student will be able to follow 50% of the classes face-to-face, in class.
The remaining 50% will be delivered online, in a synchronous manner using Teams.
Class will be split in two groups.
Take note of which group you belong to and follow the specific schedule communicated to you.
There are 8 sessions in total. Two of the sessions will collect all student participants in the room.
Two of the sessions will be completely online. During the remaining sessions half of the students will be in class, while the other half will follow the class through Teams.
Most meetings will involve a combination of lecture and practical work.
You will have an individual graded assignment, as well as a group final project to carry out.
The groups for final project will be created randomly!

Date

Time slot

Room

Course' title

15 Oct

08:00 - 11:15

SKEMA room A300 What’s different with digital business?​

22 Oct

08:00 - 11:15

Gp 1 @SKEMA, room 278 / Gp 2 Live online class on Teams platform (presence required on the time slot)

How do we create value?​

05 Nov

08:00 - 11:15

Gp 2 @SKEMA, room 278 / Gp 1 Live online class on Teams platform (presence required on the time slot) How do we extract value?​
12 Nov 08:00 - 11:15 Gp 1 @SKEMA, room 278 / Gp 2 Live online class on Teams platform (presence required on the time slot) What’s the value of data and of prediction?
19 Nov 08:00 - 11:15 Gp 2 @SKEMA, room 278 / Gp 1 Live online class on Teams platform (presence required on the time slot) Should we automate decision-making?​
03 Dec 08:00 - 11:15 SKEMA room A300 Perils of digitizing business​
10 Dec 08:00 - 11:15 Live online class (Teams platform, presence required on the time slot) Final project coaching​
17 Dec 08:00 - 11:15 Live online class (Teams platform, presence required on the time slot) Final project delivery​

Evaluation
  • Assignment (35% of the final grade)​

The assignment will take place on November 5. The essence of the assignment will be communicated in class.​

  • Final group project (65% of the final grade)​

The deliverable for the final project is due on December 17. Project will be carried out in randomly generated teams. Teams will be generated and the essence of the project will be communicated on December.