Minor Digital Strategy

The “digital strategy” course offers a comprehensive framework and up-to-date research results to understand

• how digital devices seek to transform organizations (teams, firms, industries and markets)
• how organizations and economic actors could contribute to the development and the improvement of new digital devices 
• how new business models of digital devices could create value  

The course focuses on the current era of digital transformation through two dimensions of digital strategy: the digitalization of business processes inside and between organizations and the design of new business models adapted to the digital economy. 

• Lise Arena, Université Côte d'Azur, CNRS, GREDEG

• Fall 2024
  • Engagement throughout the session - 10 % of the final grade
  • Individual written reflexive essay - Submission deadline: 13/12/2024 (23h00) - 50 % of the final grade
  • Group project presentations - 05/12/2024, 10h00-13h00 - Campus Saint Jean d'Angély, room to be defined - 40 % of the final grade

• Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of business research, 122, 889-901.
• Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The journal of strategic information systems, 28(2), 118-144.